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Relationship between human capital and positioning strategy to company performance analysis at pt. esa karya semesta

Enawar, Abdurrosyid, and Dedy Kustyono

Positioning strategy depends on the competence of human capital owned by the company.Despite having limited human resources, but if placed in the right position, it will greatly affect the work ethic of employees and other fields of work harmony within the company. Service companies can invest in implementing the positioning strategy and human capital through a series of training or short courses in accordance with the field of expertise of employees, so that employees can have the ability to deal with a variety of potential customer requests such as service improvement, speed, accuracy and neatness and a high work ethic on the task, which ultimately lead to positive performance of companies. In this case a company is engaged in the service, trying to make a careful and continuous planning and between positioning strategy and human capital, with the conviction will result in improved performance of the company, which growing bigger.The final goal of this study is to determine how big the correlation between positioning strategy and human capital to increase the company performance, so that the high competitiveness of PT. Esa Karya Semesta to change along the progress of time, especially against potential competitors in the service industry can be anticipated.

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