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Perceived usefulness, perceived ease of use and e-wom to intention to the use of shopee mobile application

Author: 
Bay Masruri., Abdurrosyid and R. FatiaAisyah Nanda T

The high use of intenet on smartphones opens opportunities for companies to use technology in order to compete with other companies. One of the most competitive industries in Indonesia is e-commerce industry. Mobile application is part of e-commerce used to conduct business activities by using mobile device. Consumers become highly dependent with all the ease of technological sophistication such as smartphones. Mobile application makes it easy for consumers to shop online by simply tapping the application on the smartphone screen without having to enter the website through the browser. Shopee, as a marketplace, first choosee to focus on mobile application to compete in the e-commerce industry before moving the desktop (website) as well. The purpose of this study is to determine the effect of perceived usefulness, perceived ease of use, against the intention to use mobile application through attitude to use mobile application and trust in mobile application shopee. The Shopee app is one of the most popular e-commerce community. However, many factors affect consumers using new mobile applications to fulfill their desire to shop. Therefore the company needs to know the factors that influence consumers mostin using mobile application, in order to improve the facilities and provide more values for consumers, As a result Shopee can be able to compete with other mobile applications. Multiple analysis is used in this research, for this research has more than one independent variable to the dependent variable. The results show that perceived usefulness, perceived ease of use, and e-WOM have a positive effect on intention to use Shopeemobile application.

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