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The challenges, opportunities and developments of rural marketing in india

Ramesh L and Suhasini A

The paper describes the problems, opportunities, challenges and developments of rural marketing in India. Rural markets have become integral part of global market. The rural market is becoming more stable as the lifestyle and shopping behavior of consumers are undergoing rapid change and improvement. So, every marketing player is keen to invest in rural markets. Though there is huge potential and substantial growth opportunities in the rural markets, yet there are some challenges too, which caused hurdles in tapping rural markets. This study analyzes the current scenario of rural marketing, highlighting the challenges and developments related to rural marketing.

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