A study on consumer satisfaction with special reference to butterfly pressure cooker in gudalur town

Author: 
Jaganathan A and Palanichamy K

Marketing of any product is a very difficult process in these days. Because, competition is very heavy among the producers; and our consumers have more education and awareness about the product. The Butterfly- pressure cooker manufacturing firms advertise their various models of butterfly in extensive ways to cover national market. But at the same time, local dealer make advertising through local advertising media very strongly.
All the activities are made in order to increase their sales. At the same time, the consumers change their expectation according to their more income in butterfly pressure cooker.

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