Model implementation of quality assurance, organizational culture and external promotion and impact on effectiveness of organization private higher education in east java

Author: 
Syaiful Arifin and Tri Wahyuni

The effectiveness of an organization is an indicator of the level of success in achieving organizational goals College. This study examined the effectiveness of the organization's Private Universities which is influenced by the organizational culture, the implementation of quality assurance and external promotion. Based on the results of data analysis showed that the organizational culture directly influence organizational effectiveness Colleges. Organizational culture significant positive effect on the implementation of quality assurance of higher education. Implementation of quality assurance does not significantly influence organizational effectiveness Universities, so that the variable implementation of quality assurance are not as variable mediators or moderators. Organizational culture directly influence organizational effectiveness Colleges and indirect influence through external promotion on PTS in East Java. Organizational culture significant positive effect on the external promotion of Private Higher Education. External promotion significant positive effect on organizational effectiveness Colleges, so that the external variable of promotion as a moderator variable or reinforcing the effect of organizational culture on organizational effectiveness.

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